Will Arsenal score in Asia with 12BET?
Arsene Wenger’s men might have got off to their usual so-so start to the season but Arsenal already have something to celebrate in the shape of a new partnership with 12BET.
The deal will see the online operator serve as the Premier League side’s official betting partner in Asia.
Although the full terms of the agreement have yet to be disclosed, 12BET are set to benefit from exposure on LED advertising boards within the Emirates.
They will also enjoy ready access to first-team players for marketing campaigns.
“A third of the club’s broadcast audience is based in Asia,” explained 12BET spokesman Rory Anderson, “and over the last two seasons Arsenal were featured in the most-watched live Premier League matches which highlights the strength of their Asian presence.
“The viewing figures for matches at Emirates Stadium are second to none, so this is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base.”
“We have a large and engaged fan base in Asia and we look forward to working with 12BET to further engage with Arsenal supporters in the region,” added Vinai Venkatesham, Arsenal’s chief commercial officer.