Swedish online gaming outfit Unibet has signed a deal with two-time F1 World Champion Mike Hakkinen.
The Finnish Formula 1 ace will serve in the capacity of a company ambassador.
Six days earlier, ‘The Flying Finn’ landed a deal to rejoin his former F1 team McLaren as a partner ambassador.
Hakkinen competed in 130 grand prix over the course of his career. In addition to winning 20 races, he landed back-to-back world titles in 1998 and 1999.
Unibet’s squadron of company ambassadors also includes football greats Neymar Jr, Cristiano Ronaldo and Denilson. Rather incongruously, they also have former Wimbledon champion Boris Becker on their books.