The history of daily fantasy sports
From GIs assembling dream baseball teams in the trenches during World War II to online operators negotiating million dollar deals with the NFL and the NBA, daily fantasy sports – or DFS, for short – has conquered the world in a little under 70 years.
It’s fitting that DFS should have enjoyed early success in San Francisco since it was technological advances made in California’s Silicon Valley that opened the door for DraftKings and FanDuel to become the Coke and Pepsi of a new market in sports betting; a market that’s well on the way to being worth $4 billion.
The fact that FanDuel’s based in Scotland, meanwhile, highlights the fact that DFS isn’t solely an American phenomenon. On the contrary, with the industry’s great behemoths both about to open for business in the UK, global conquest looks set to be accomplished before the decade is out.