Posts about Gambling Advertising

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Paddy Power criticised over ‘Immigrants’ ad

The Advertising Standards Authority for Ireland (ASAI) has taken Paddy Power to task over a controversial advertisement it ran this summer. The promo in question was a poster plastered on the side of a truck which read ‘Immigrants, Jump In The Back! (But Only If You’re Good ...

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Paddy Power criticised over ‘Immigrants’ ad

The Advertising Standards Authority for Ireland (ASAI) has taken Paddy Power to task over a controversial advertisement it ran this summer. The promo in question was a poster plastered on the side of a truck which read ‘Immigrants, Jump In The Back! (But Only If You’re Good At Sport)’. The slogan was accompanied by images of Andy Murray, Mo Farrah, Raheem Sterling, Manu Tuilagi and Eoin Morgan, all of whom were born outside of England. What’s more, said truck was driven to Calais, the French port via which many immigrants travel to the UK. While ASAI received a large number of complaints from the general public, Paddy Power defended the post...

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Aussie gambling sector nation’s fourth biggest...

Nielsen AdEx figures show sector has overtaken telecommunications.

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Aussie gambling sector nation’s fourth biggest advertising...

Figures released this week prove that gambling is now the fourth biggest industry in Australia in terms of advertising spending. The Nielsen AdEx survey revealed that Aussie gambling operators spent $147m(USD) over the course of the last 12 months. The new figures saw gambling leapfrog telecoms to become the country’s fourth biggest ad buyer behind food, finance and the automobile sector. Nielsen’s findings are all the more incredible when one considers that Australia’s gambling sector spent a mere $45m(USD) on advertising in 2012. As for why such growth has occureed, it would appear to have much to do with the arrival of overseas gaming giants su...

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Boylesports crucified over Easter advert

Use of religious iconography results in Advertising Standards Authority ban.

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Boylesports crucified over Easter advert

Online betting operator Boylesports has come a cropper on the advertising front. In the run up to Easter, the Irish firm ran an email promotion featuring the image of a hand nailed to a piece of wood, to the side of which ran the strapline ‘Nailed on bonus’. The ad copy then invited punters to enjoy a ‘sacrilecious [sic] bonus’ over the Easter weekend ‘in memory of the dearly departed JC’. Not surprisingly, some recipients took issue with the email with one contacting the Advertising Standards Authority (ASA) to say that they thought the advertisement was “offensive and mocked the Christian religion at an important time in the Chri...

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Health Lottery advertisement taken off air

Advertising Standards Authority take issue with commercial’s claims regarding its winners.

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Health Lottery advertisement taken off air

A commercial for the Health Lottery has fallen foul of the Advertising Standards Authority which took issue with the ad’s suggestion that the Health Lottery produces more winner’s than the National Lottery. According to The Guardian, ASA was made aware of the matter by a viewer who was left puzzled by the following voiceover extract: “There’s never been a better time to play the Health Lottery … and with over £100m handed out in prize money, there are more winners too.” Believing that said claim might mislead players, the viewer contacted ASA who found that the ad breached its rules regarding substantiation and comparisons with identifiable...

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Betfair takes stand against 'laddish' adverts

New ‘Ready?’ campaign represents distinct change of direction.

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Betfair takes stand against 'laddish' adverts

With the launch of its new ‘Ready?’ campaign, gambling operator Betfair is seeking to distance itself from the laddish adverts used by rival companies. The new multi-channel campaign – a first for the UK sportsbook – points up the company’s core brand communications with wider sports engagement. In conversation with Marketing Week, Betfair’s marketing director Paul Gambrill explained that “too many brands are doing laddish advertising. “Everyone is using groups of guys in their ads. We have tried that too - we’ve had ads with guys sitting on sofas, and they performed well in the past. We now want to go to a place where nobody els...

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Seems we couldnt find any articles to show you here :/

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