Rangers net huge sponsorship deal with casino firm 32Red

13th April 2014 by techadmin facebook 1 mins read Category: News

Glasgow football giants Rangers this week secured a shirt sponsorship deal with online casino firm 32Red.

The deal, which takes effect in July, replaces current sponsor Blackthorn and will run for three seasons, seeing the company’s brand displayed prominently throughout the club’s Ibrox stadium and online presence.

Financially troubled Rangers currently sit thirty-one points clear at the top of the Scottish first division having been declared
insolvent in 2012 and, after subsequent liquidation, reformed in Scottish football’s lowest tier.

Continued Growth

According to the Daily Record, the company are looking to capitalise on the exposure of Rangers’ participation in next season’s Championship.

CEO of 32Red, Ed Ware added: “We are delighted to be working with Rangers Football Club and look forward to being part of the continued rise and return of the Club. <32Red has a history of successful football club sponsorship deals and we look forward to the next three seasons and our new and proud association with a club with such heritage and potential”.

The news is a significant boost for boost for Rangers who only last month announced losses of £3.5m in the six months prior to January.

Announcing the deal, Rangers CEO, Graham Wallace told the stock exchange “We look forward to working closely with them [32Red] over the next three seasons in a partnership that we believe will be hugely beneficial to both parties. We are in the process of rebuilding Rangers Football Club and alliances with blue chip companies such as 32Red will assist us on our journey back to the top of Scottish football.”

This is not the Gibraltar based UK firm’s first engagement with Football having previously agreed deals with both Swansea and Aston Villa as well as Crawley, Newport and Italian side Bologna.

Online gambling and football sponsorship deals are nothing new. In 2012, Stoke based Bet365 agreed a deal their local club Stoke City that still survives today, while nine-times European champions, Real Madrid were paid a then record £50.4m in 2010 by BWin to be their main sponsors in a deal which ended last year.

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