Microgaming: ‘The shape of things to come’
Image credit: business-reporter.co.uk
At the recent ICE expo in London, the leading online casino software provider Microgaming demonstrated its commitment towards the enhanced world of online gambling. At the event, the company demonstrated aspects of augmented reality, wearable tech and enhanced functionality for mobile devices.
Microgaming revealed it has developed a version of its popular Thunderstruck online slot for smartwatch wearers. The game was demonstrated using a Samsung Gear smartwatch, and is based on the Android Wear smartwatch software platform. The company has announced its commitment to develop wearable casino games on Apple Watches as well.
Also on show was Microgaming's sports-betting application for Google Glass, which merges wagering information with the live action that the Google Glass wearer is watching. The company says it will also develop similar applcations for Microsoft's HoloLens glasses.
Microgaming have already developed both augmented online slots and a virtual realilty 3D roulette game for both the Oculus Rift virtual reality headset and for Google Cardboard. The apps plunge wearers into a virtual reality with natural motion controls – for example players can pick up chips and place them using their hands, just as they would at a real casino.
At the ICE expo Microgaming's CEO Roger Raatgever was onhand to outline the company's commitment to these new technologies, and quoted some impressive figures.
"Mobile is booming, & we estimate mobile gambling should account for more than half of all interactive gaming revenues by 2020," he
. "The online gambling market in 2015 is projected to be worth £23.8 billion in gross wins, nearly one third of which is estimated to come from mobile. That is expected to grow by nine percent in 2016 to £26 billion, with mobile carving out a 39 percent market share, according to H2 Gambling Capital.
Product-wise, betting currently accounts for 47 percent of the interactive gambling market, followed by casino on 21 percent & poker with 9 percent. Europe is the biggest market for interactive gambling, followed by Asia & the Middle East."
Microgaming's commitment towards new technologies is certainly impressive, and it seems safe to wager on the company's continuing success as an online gambling ground-breaker.