LeoVegas launch new betting product
It might be unlucky for some but it being Friday 13th didn’t deter LeoVegas from launching its latest Kambi-powered product.
LeoVegas Sport was announced back in January and is now operational in time for the European Championships.
In a press statement published on the 13th, LeoVegas CEO John Styren announced that, “Mobiles are playing an ever growing role in the overall sport experience so [we’ve] augmented our offering by launching LeoVegas Sport.”
The new product – launched in partnership with Kambi – will allow customers in the UK, Scandinavia, the Netherlands and Canada to bet on football, horse racing, basketball, cricket and golf.
In the press release, Styren said that he was convinced LeoVegas Sport offers a superior product to rival mobile sports betting operators with regard to navigation and speed.
“A study conducted to test this found that LeoVegas Sport thumps the loading speed and transactional time of any other competitor by a significant advantage.
“We all know that speed is key in today’s world, more so when it comes to the thrill of real-time sports betting as things unfold live during the match.”
As for the forthcoming Euros, Styren is keen to see LeoVegas Sport use the tournament to promote its wears.
“To celebrate the launch of our sportsbook,” he added, “we will shortly be hosting an elimination penalty shootout competition in the UK to coincide with the launch of Euro 2016.”