Leicester Tigers, LeoVegas extend partnership
Mobile casino and sports betting giant LeoVegas is extending its partnership with the Leicester Tigers rugby club, which will see the deal continue until the end of the 2019/2020 season.
Last year’s successful collaboration between the two is the foundation upon which LeoVegas hopes to build within the sport, particularly in light of the increasing saturation of the sports betting market.
As a partner, the LeoVegas logo will once again be visible on the club’s kit. The casino will continue to sponsor the Leicester Tigers app and will go on advertising on the perimeter boards at the Tigers’ home ground in Welford Road stadium.
LeoVegas players can look forward to exclusive odds and markets for Leicester Tiger events, as well as the chance to win matchday hospitality and tickets as part of their promotional efforts.
Both of these powerful brands stand to benefit from their continued partnership, with LeoVegas customers guaranteed top-notch rugby betting options and the Leicester Tigers fans enjoying the value that the club’s app brings to their experience.
LeoVegas partnered up with Leicester Tigers in 2017, in a three-year agreement starting from 2017 through to 2019.
Through the agreement, LeoVegas became the club’s official betting and gaming partner with company branding to appear on both the Tigers’ playing shorts and adult replica shorts.
The deal also included official partner accreditation, media space at the club’s Welford Road home stadium, match-day tickets and VIP hospitality, as well as branding placement on pitchside perimeter boards.
“We have had the chance to meet with LeoVegas at its head offices, and we were hugely impressed with the setup and its people,” said Tigers’ commercial director Andrea Pinchen in 2017.
“We firmly believe that it is the premium brand in betting, and to be able to welcome another partner to the Tigers’ Family recognises the strength in the Tigers brand.”
LeoVegas.com’s Shenaly Amin added that, “This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market.”