How William Hill came to lead the search for the Loch Ness Monster
Though St Andrew’s Day celebrations might bring to mind any number of things, you only needed to check out the Google doodle on 30th November to be reminded that, for a lot of people, Scotland is synonymous with a certain loch and a certain monster.
And as huge numbers visit Britain’s deepest lake every year in the hope of catching a glimpse of Nessie, so substantial sums of money have been staked on the beast being captured since the modern era of monster hunting began in the 1930s.
So enter William Hill, the popular high-street bookmaker who, in 2009, began offering an annual cash prize of £500 for the year’s finest monster photo.
Not only that, but the company offered odds of 250/1 on a confirmed Nessie sighting.
As you’re no doubt aware, anyone who took advantage of these very generous odds has thus far not received their windfall.
Still, William Hill remain convinced that there is something in the deep – and it’s a creature rather more interesting than the giant catfish that’s often now touted as the most likely explanation for the monster.
“There’s surely more to the Loch Ness Monster than a fish with whiskers,” says incredulous William Hill spokesman Jon Ivan-Duke.
Whatever the elusive truth, William Hill is to be congratulated both for supporting interest in Nessie and for suggesting she be pursued in the most benign manner possible.
The photo competition is certainly an improvement on the Natural History Museum monster hunt of 1934 where the sole aim was to shoot the beast and throw her in the nearest available freezer.