Casino games and sports betting to arrive at PokerStars
Image Credit: pokernews.com
PokerStars, the world’s most popular poker room, is to add casino games and sports betting to its gambling repertoire.
The site, which was launched in 2001 and quickly became the internet’s number one poker-playing portal, will offer its players casino and sport betting action via desktop and mobile.
This heavily anticipated move was first mooted back in June this year, in a statement from David Baazov, who is the CEO of PokerStars’ parent company Amaya Gaming.
“With the continuing trend of online gaming regulation around the world,” said Baazov , “the company has in front of itself an enormous opportunity to leverage its brand recognition and customer loyalty to diversify into other gaming verticals as casino, sports betting, and social gaming.”
The first casino games to be launched will be roulette and blackjack. It is hoped that 50 percent of PokerStars’ global player base will have access to the games by the end of 2014.
Casino games have been available in Spain via PokerStars.es for some time. Amaya Gaming’s Full Tilt Poker has had blackjack, roulette, slots and live casino games since the start of 2014.
The head of Corporate Communications at Amaya, Eric Hollreiser, said “The experience on our poker platforms to-date also shows increases in net player deposits following the addition of casino games and a negligible impact on poker spend. We are confident these games will create more value to our PokerStars site and bolster the core poker offering.”
Around one in three poker players at PokerStars.es use the casino games, while half of the players at Full Tilt say they indulge in a little casino action.
Not everyone has been thrilled at PokerStars’ move though. UK Poker pro and broadcaster Victoria Coren-Mitchell recently resigned as a member of Team PokerStars Pro in anticipation of the news.