Scientific Games lands 007 licensing deal

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Scientific Games lands 007 licensing deal

The 25th James Bond movie might still be a work in progress but when it does finally arrive on our screens, you can rest assured any gaming gambling tie-in will come courtesy of Scientific Games.

A new exclusive licensing agreement gives SG rights to all past and future Bond movies. The firm also landed the rights to all six of the actors who’ve officially essayed 007.

Under the terms of the arrangement, Scientific Games will be free to develop themed titles for lottery, land-based gaming and social slots.

“The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry,” said Kevin Sheehan, chief executive of Scientific Games.

James Bond is synonymous with action, excitement, and next-generation technology.

“We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead

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