A report in the Financial Times suggests that Premier League football clubs could lose £90m in revenue due to a change in the law initiated by gambling regulators.
The clampdown would hit betting firms cashing in on the Premier league’s international popularity in order to promote their business to massive Asian audiences.
According to the FT’s Roger Blitz, Arsenal, Chelsea, Liverpool and Everton are among a number of top clubs "that have sponsorship deals with online operators that take very few bets from UK customers but benefit from the Premier League’s popularity in Asian betting markets."
It is not uncommon to see valuable pitch-side advertising hoardings displaying gambling adverts in a variety of Asian languages throughout the Premiership season in order to gain exposure to such a lucrative overseas market.
Companies such as the Filipino firm Dafabet who are the current Aston Villa shirt sponsors, as well as China’s 138.com, Newcastle United’s official Asian betting partner, would be affected by the clampdown.
The legislation that threatens this type of deal has been put in place after the Gambling Commission ruled that, as of August, licences would only be granted to operators that are “a British facing business and either currently transact with British consumers or have a clear business plan for doing so.”
The new rules come in to place as a result of a change in the regulation of online gaming where by focus is shifted from where gambling is supplied from, to where it actually takes place. This brings the industry in-house, “protecting players and guarding against illegal betting," according to Blitz.