According to new figures published by the UK Gambling Commission, online gambling is now the dominant form of betting in Britain.
The UKGC’s market report covering the period from April 2015 to March 2016 revealed that online gambling operators generated revenue totalling almost £4.5 billion.
As this represents an entire third of the overall gambling market, so the figure is far greater than the sums generated by the National Lottery (£3.4bn), high-street bookmakers (£3.3bn) and land-based casinos (£1bn).
Casinos remain the top online gambling vertical, generating revenue in the region of £2.6bn. Of this figure, £1.75bn comes from slots while poker accounts for £99 million.
Remote sports betting, meanwhile, totalled £1.8bn, well ahead of bingo and exchange betting (£152.6 million and £152 million, respectively).
As for online betting, football accounted for 37% of all cyber wagers, easily outstripping horse racing (22%) and tennis (5%).
The Gambling Commission report also revealed that online gambling software providers generated revenue in excess of £364 million from UK licensees.
Also of note was the number of online gamblers opting for self-exclusion, the figure of 611,000 representing a massive increase on the 180,000 who self-excluded between November 2014 and March 2015.