LeoVegas has partnered up with Leicester Tigers.
The new three-year agreement will from 2017 through to 2019.
LeoVegas will become the club’s official betting and gaming partner with company branding set to appear on both the Tigers’ playing shorts and adult replica shorts.
The deal also includes official partner accreditation, media space at the club’s Welford Road home stadium, match-day tickets and VIP hospitality, as well as branding placement on pitchside perimeter boards.
“We have had the chance to meet with LeoVegas at its head offices, and we were hugely impressed with the setup and its people,” said Tigers’ commercial director Andrea Pinchen.
“We firmly believe that it is the premium brand in betting, and to be able to welcome another partner to the Tigers’ Family recognises the strength in the Tigers brand.”
LeoVegas.com’s Shenaly Amin added that, “This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market.”