Bwin is the new title sponsor of the Professional Darts Corporation’s Grand Slam Of Darts.
The online bookmaker will sponsor the event both this year and next.
The tournament will take place in Wolvershampton and will from hereon be known as the Bwin Grand Slam Of Darts.
The PDC introduced the Grand Slam in 2007. The event features 32 players for both the PDC and the British Darts Organisation. The Grand Slam begins with round-robin group phase and concludes with a knockout tournament.
“Darts is enjoying a huge boom and it's great for us to link up once again with the PDC to sponsor this prestigious tournament,” enthused Bwin chief marketing officer Adam Lewis.
It's great to welcome Bwin as the new title sponsor for the Grand Slam of Dart,” added PDC chariman Barry Hearn. “Their previous sponsorship of the World Cup of Darts came at a time of huge growth for that event in Germany in 2014 and 2015.”
The 2017 Grand Slam Of Darts will run between 11th and 19th November. year’s contest. The winner will take home £110,000.